12 Steps to Creating a Dynamic Trade Show Banner

Promotional trade show banners or large format printing go hand in hand when producing posters, display panels, murals, photos and banners. The ingredients for creating dynamic printed matter are as simple as size, color and shape combined with the message you want to convey. Designing the Display While these basics define the essential elements of a poster or trade show banner, creating appropriate content requires many decisions. Here are some questions that will need to be asked: What size and aspect ratio should the document be? How do we want to word the message? Where do we place this text? What font(s) should be used? What size of text is fitting for the presentation? Do we use relevant and descriptive images? Do we create them or buy stock images? Will the image(s) be full density and true to life, altered or should they be faded to be a background? What colors will work best for impact and readability? Are my resource image files adequate for enlargement? Will the image orientation and proportion work in the layout? If I crop the image will it be a large enough file to print properly? There are many computer tools at our disposal now to help accomplish this work, but here’s one of the most important questions to be answered. Can I do this myself or do I need to hire a professional? If the answer is hire a professional, then a budget should be established along with an outline of the work to be accomplished. A graphic designer is probably a better choice than your sister’s son who took a computer course...