12 Steps to Creating a Dynamic Trade Show Banner

Promotional trade show banners or large format printing go hand in hand when producing posters, display panels, murals, photos and banners. The ingredients for creating dynamic printed matter are as simple as size, color and shape combined with the message you want to convey. Designing the Display While these basics define the essential elements of a poster or trade show banner, creating appropriate content requires many decisions. Here are some questions that will need to be asked: What size and aspect ratio should the document be? How do we want to word the message? Where do we place this text? What font(s) should be used? What size of text is fitting for the presentation? Do we use relevant and descriptive images? Do we create them or buy stock images? Will the image(s) be full density and true to life, altered or should they be faded to be a background? What colors will work best for impact and readability? Are my resource image files adequate for enlargement? Will the image orientation and proportion work in the layout? If I crop the image will it be a large enough file to print properly? There are many computer tools at our disposal now to help accomplish this work, but here’s one of the most important questions to be answered. Can I do this myself or do I need to hire a professional? If the answer is hire a professional, then a budget should be established along with an outline of the work to be accomplished. A graphic designer is probably a better choice than your sister’s son who took a computer course...

Important Choices for Trade Show Displays

When it comes to your trade show display, selecting the best substrates and laminates for your graphics should be the result of a careful choice of materials that will yield your intended result. Based on your preferred “look”, a graphic designer will develop a graphics package that strongly conveys your message, presents your product or service in its best light, and/or builds atmosphere and branding for your exhibit environment. Once your vision has been created and the production phase of your exhibit starts, the choice of materials is key to turning your vision into reality. You may need rigid, mounted graphics that will become part of an exhibit panel face or you might have a display wall requiring flexible graphics to follow a serpentine curve. Choices of high gloss, luster or matte laminates that don’t glare in your spot lights or that supply the desired “punch” that shiny surfaces afford will dictate the proper reflectivity. Substrates such as Gatorfoam¬®, Sintra® or Di-Bond® provide smooth stable surfaces on which to mount or print graphics that can be cut to shape or remain rectilinear. Laminates not only protect the face of graphics but add a visual quality that should augment the appearance of your graphics. Various vinyl, polyester or polycarbonate laminates can control reflectivity, add UV protection or make a scratch resistant finish that suits your particular imaging demands. In addition to coating graphics, there are wonderful textural laminates that can create a desirable “look and feel” for your display environment. These specialty laminates come as roll stock with an adhesive back and can be applied to various substrates to give...